Know a friend in need of a great big hug? This little bear is looking to brighten someone's day. Whether your loved one lives near or far, and no matter what they're going through, this sweet bear is ready to give the best hugs to bring a smile to their face.

The colourful blue matchbox, designed in-house, contains a small ceramic bear with open arms, just waiting to be popped in a pocket or on a shelf. The bright matchbox packaging reads 'big bear hugs' on top, making it the best gift for someone in need of a cuddle.